Curators of Sweden

Every week, a new person is @sweden. For seven days, she or he tweets about life in Sweden, love or work, sharing opinions and ideas along the way. Then, someone else does the same – but differently. Follow our country through our curators. Welcome to Sweden.

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Johan Hedberg

Johan Hedberg

is @sweden 2017-04-24 to 2017-05-01

I'm Johan Hedberg, also known as Matgeek (food geek). Former PR consultant turned food YouTuber.


Born 40 years ago, the plan was never to work with food. Instead I’ve been working with communications in my own companies or as an employee for the last 20 years.


Add to that a year in Kosovo with KFOR (Camp Harden Lines, KM06, for those wondering) and you get the picture – not a lot of food.


But it's been the main focus for all non-working time and finally my wife demanded I quit my job and gave it a year at least.


Wrote recipes for various magazines, did some morning TV and wrote a book about butter until I finally found my way home – YouTube.


Now I run Sweden’s largest YouTube channel about food with 160,000 subscribers.


Expect the week to be about food, food and food. Followed by pastries and desserts.

Read more about Johan Hedberg

Latest tweets

Latest tweets from this week's Curator of Sweden – Johan Hedberg

@sweden April 28, 2017, 5:17 p.m.

@evanchooly We're delighted you decided to move here! Welcome to your new home! :)

@sweden April 27, 2017, 8:44 a.m.

Nice! Is that cocoa nibs on top of the smoothie?

@sweden April 27, 2017, 8:43 a.m.

Don't say so - rye bread is good for you!

@sweden April 27, 2017, 8:43 a.m.

AWESOME! Healthy AND looks amazing. Made me look forward to the tomato season here in Sweden. #mybreakfast

@sweden April 27, 2017, 8:42 a.m.

Great breakfast! I guess you could eat it cold or warm. Feta cheese and eggs are great companions!

@sweden April 27, 2017, 8 a.m.

Then go to sleep and when you wake up and have breakfast - let me know. Right, that sounded a little too creepy. So…

@sweden April 27, 2017, 7:59 a.m.

@msgfromuniverse That's what YOU think! It's only your brain playing a trick on you.

@sweden April 27, 2017, 7:58 a.m.

That's also a sort of breakfast. Apple gives you lots of fibers which is clearly good :) #mybreakfast

@sweden April 27, 2017, 7:53 a.m.

Good morning from Sweden! What are you all having for breakfast? Tweet me a pic and use #mybreakfast

@sweden April 27, 2017, 6:49 a.m.

Scandinavia takes all four top places. That's got to be a sign :)

@sweden April 27, 2017, 12:41 a.m.

@amyruthworrall That settles it - I'm going to England later this summer to ride that train!

@sweden April 27, 2017, 12:41 a.m.

@epollaert Rats! Better luck next meal :)

@sweden April 27, 2017, 12:36 a.m.

I NEED to take that train! From / to where? #mybreakfast

@sweden April 26, 2017, 11:11 p.m.

I might be all about food but tonight I've changed focus since Swedish @FNATIC is playing the danish team @astralisgg. CS:GO that is.

@sweden April 26, 2017, 10:09 p.m.

Without ever having the opportunity to meet your wife this pick tells me she's a keeper! #mybreakfast