I'm Johan Hedberg, also known as Matgeek (food geek). Former PR consultant turned food YouTuber.
Born 40 years ago, the plan was never to work with food. Instead I’ve been working with communications in my own companies or as an employee for the last 20 years.
Add to that a year in Kosovo with KFOR (Camp Harden Lines, KM06, for those wondering) and you get the picture – not a lot of food.
But it's been the main focus for all non-working time and finally my wife demanded I quit my job and gave it a year at least.
Wrote recipes for various magazines, did some morning TV and wrote a book about butter until I finally found my way home – YouTube.
Now I run Sweden’s largest YouTube channel about food with 160,000 subscribers.
Expect the week to be about food, food and food. Followed by pastries and desserts.