Thank you, Curators of Sweden!
After nearly seven years and nearly 200,000 tweets, the Curators of Sweden project has come to an end. Every week, a new person has been @sweden on Twitter. For seven days, each curator has tweeted about life in Sweden, love or work, sharing opinions and ideas along the way. Then, someone else has done the same – but differently. Now, the last tweet has been posted. Thank you, curators – this project owes everything to you!
When Curators of Sweden was launched in December 2011, @sweden – Sweden’s official Twitter account – was handed over to the people. The aim of the project has been to increase awareness of and interest in Sweden, but also to manifest in practice the values of democracy and openness that Sweden stands for.
Curators of Sweden became one of Sweden’s most awarded communications activities and it has been praised all over the world for its openness and the courage to hand over the control of an official account in this way.
Since the start of the project, 356 curators have tweeted on @sweden and the number of followers has increased by 1,700 per cent, from 8,000 to almost 150,000.