Hello, my name is Jenny Theolin. I’m a creative director, curator and producer specialising in the visual arts, music and culture.
After 14 years in London and a lifetime abroad, I have recently moved to Stockholm – alongside my sidekick Miss Mustard Explosion The Cat (AKA Senap for short). I currently head up Soapbox & Sons, an agency specialising in brand and experience, with curation thrown in to the mix – and we are planning many fun things ahead.
One of which is #GlugStockholm, one of the most exciting, credible and well-attended creative events around the world. Keep an eye out for the big launch on 19 March.
I speak at various schools, events and conferences and am an active writer. I have debated topics on BBC Radio and been filmed for BBC News, written opinions for Design Week and Creative Bloq – and covered creative events for Digital Arts Magazine. I’m also published in David Airey’s book Work For Money, Design For Love and soon to be in Steven Brower’s Becoming a Successful Art Director.
The first 21 years of my life I flew on a diplomatic passport, and I have had the privilege to live in seven different countries. Since starting out my life as a toddler in Tokyo, graduating with an IB in Istanbul and commencing my creative career in London, my life includes many stories and thrills. I am also one-eighth Sami with a Lappish heritage. This week as @sweden will be fun!